Callum "Callux" McGinley

Founder/Creator

After Party Studios & notwoways

About

Category: Culture & Creativity

Track: Marketing & Advertising

Industry: Entertainment Company

Country: United Kingdom

Description

Callum McGinley is the co-founder of the pioneering production company After PartyStudios. Widely known as the OG YouTuber 'Callux', he has played a key role in shaping theidentity of online creators, YouTubers, and influencers today.A prominent voice of Gen Z, Callum co-founded After Party Studios with acclaimed directorRVBBERDUCK (also known as Ben Doyle) and Base79 founder Richard Mansell. Thecompany aims to create bold and captivating content that blurs the lines between digitaland mainstream platforms, genres, and talent.Since its launch in 2016, After Party Studios has produced highly successful original,branded, and social content campaigns for companies such as Sky, Netflix, JD Sports,Adidas, and BBC Studios, resulting in record-breaking views and engagement. Theyfrequently collaborate with talent including Amelia Dimoldenberg, Chunkz, Nella Rose,Luke Littler, and Ian Wright.In 2020, Callum launched his own sneaker brand, notwoways, which consistently sells outwithin seconds. As a long-time collaborator and friend of The Sidemen, he regularlyappears on Sidemen Sundays and participates in the record-breaking Sidemen charitymatches.