Callum McGinley is the co-founder of the pioneering production company After Party Studios. Widely known as the OG YouTuber 'Callux', he has played a key role in shaping the identity of online creators, YouTubers, and influencers today. A prominent voice of Gen Z, Callum co-founded After Party Studios with acclaimed director RVBBERDUCK (also known as Ben Doyle) and Base79 founder Richard Mansell. The company aims to create bold and captivating content that blurs the lines between digital and mainstream platforms, genres, and talent. Since its launch in 2016, After Party Studios has produced highly successful original, branded, and social content campaigns for companies such as Sky, Netflix, JD Sports,Adidas, and BBC Studios, resulting in record-breaking views and engagement. They frequently collaborate with talent including Amelia Dimoldenberg, Chunkz, Nella Rose, Luke Littler, and Ian Wright. In 2020, Callum launched his own sneaker brand, notwoways, which consistently sells out within seconds. As a long-time collaborator and friend of The Sidemen, he regularly appears on Sidemen Sundays and participates in the record-breaking Sidemen charity matches.