A former national journalist and content creator, Ben leads MIDiA Research's Creator Economy coverage. As a specialist on the intersection of technology and entertainment, his focus spans new and traditional forms of video engagement, with close attention paid to creators, AI, and the behavioural habits of Millennial, Gen Z, and Gen A audiences. Underpinned by quantitative and qualitative research skills, his trusted commentary has appeared in stories by The BBC, The Guardian, Fast Company, Sky News, Forbes and at conferences such as IBC, Sónar and Beyond.