Athena Witter
Founder & CEO
Engine Pop
Athena Witter is a digital pioneer and creative force behind some of the most iconic entertainment brands of the last two decades. As Founder of Engine Pop – Where Entertainment Meets Innovation – she partners with global media, music, and lifestyle brands to build communities, elevate IP, and monetise the new audience economy. A former VP of Digital Programming at BBC Studios, Athena has led digital transformation on global hits like Bluey and Doctor Who, and crafted branded content ecosystems for The X Factor, The Voice, Britain’s Got Talent, and more. Her background spans Viacom, Channel 4, ITV, Sky, and Fremantle—always at the intersection of culture, tech, and storytelling. Whether developing strategic fan engagement frameworks or rethinking how creators and brands show up online, Athena is your digital & entertainment strategic business partner for the new audience economy. She’s redefining how influence drives impact.