Antonia Wigan
Commercial Director
British Fashion Coundil
Antonia Wigan is a seasoned commercial leader with 25+ years’ experience in the fashion and media industries with a passion for brand storytelling, currently serving as the Commercial Director at the British Fashion Council (BFC). In this role, Antonia spearheads strategic partnerships and revenue initiatives, playing a pivotal part in driving revenue growth and enhancing stakeholder engagement to support both established and emerging British designers.
Prior to joining the BFC, Antonia held the position of Vice President of Global Commercial Partnerships at Condé Nast. During her tenure, she was instrumental in developing and managing global brand partnerships across the company's portfolio, focused on aligning editorial excellence and storytelling with commercial opportunities, securing the largest consumer tech global partnership in Conde Nast history. Starting her career at British Vogue, Antonia has since held senior roles in media publishing notably Harper’s BAZAAR and Glamour.