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AmyDrucquer is the founder of women’s football, lifestyle and culture platform This Fan Girl. Starting the project in 2016, Amy has spent the last decade advocating for women’s position in football, working with global clients like adidas, Amazon, The Lionesses, Chelsea FC and Guinness to name a few.
Amy’s focus is now on her creative consultancy that looks to pair brands, organisations and football clubs with her audience - delivering market leading insights that truly change the game. This year, Amy has launched her studio FRIENDLY in her home city of Leicester - as a physical home for where football and wider British culture crossover.