Adam Morgan is the Founding Partner of eatbigfish, the leading global authority on Challenger Brand Strategy. A sought after keynote speaker, he is the author of several influential marketing works on challenger strategy, culture and innovation, including Eating the Big Fish, The Pirate Inside, and A Beautiful Constraint. He and his company help client teams to unlock growth by understanding what it means to bring a challenger mindset to their key business challenges.
He is the originator of the ongoing Cost of Dull Project, with Peter Field, Jon Evans and Dr Karen Nelson-Field.
Adam Morgan is the Founding Partner of eatbigfish, the leading global authority on Challenger Brand Strategy. A sought after keynote speaker, he is the author of several influential marketing works on challenger strategy, culture and innovation, including Eating the Big Fish, The Pirate Inside, and A Beautiful Constraint. He and his company help client teams to unlock growth by understanding what it means to bring a challenger mindset to their key business challenges.
He is the originator of the ongoing Cost of Dull Project, with Peter Field, Jon Evans and Dr Karen Nelson-Field.