Adam Kelly is President of IMG, an industry-leading global sports marketing agency, part of TKO Group Holdings (NYSE: TKO).

Under Kelly’s leadership, IMG has expanded its capabilities and expertise with a focus on powering growth of revenues, fanbases and IP for more than 200 sports rightsholders through an integrated, full-service solution. He oversees the company’s multi-faceted service offering, including media rights management, multi-channel content production, brand partnerships, strategic consulting, digital services, events management, and its owned Sport 24 channel.

Kelly previously served as President of IMG’s media business. Prior to this, he was co-President of IMG’s media and events division. There he was responsible for the key commercial business of IMG.

He has played a key role in IMG's evolution and many of its client partnerships over almost 30 years. These include IMG’s long-term partnerships with Conmebol, Euroleague Basketball, Wimbledon, The R&A and SNTV, consultancy with IOC, international growth of UFC, 2023 company rebrand, and driving the company’s global portfolio expansion, including Arabian Gulf Cup, Saudi Pro League and Major League Soccer.