Serena Bonomi is an experienced strategic designer and innovator, currently Head of Circularity at On Running where she’s driving the business and product transformation toward the circular economy.
After working for global giants like 3M, BMW, VF Corp, and Zalando, Serena served across industries like fashion, electronics, and e-commerce as a freelance Strategy & Innovation Consultant, developing circular innovation roadmaps, lecturing on circular economy, speaking at global conferences and events, and pioneering circular initiatives and products. At Zalando, Serena led the development of Circular Design Criteria and strengthened circular initiatives through unprecedented customer behavioral research. At VF Corp, she guided successful innovations in EMEA, notably commercializing the first circular jacket in 2019, pioneering Napapijri's Circular Series: Cradle to Cradle Gold-certified, with digital product passport and take-back service.