Zac Jone$, is a Kingston-based reggae artist, entrepreneur, and visionary shaping the next wave of Jamaican music and culture. Known for his effortless fusion of reggae, rap, and dancehall, Zac creates music with universal appeal rooted in love, spirituality, and upliftment. That mission that also drives his independent label and creative company, $TONY.
He first gained attention with his mixtape Ridin’ Thru Kingston and has since evolved into one of the island’s most exciting rising voices. His latest single, “Treasure Beach,” serves as both a tribute to his family roots in St. Elizabeth and the title track of his highly anticipated debut album Treasure Beach (2026).
Zac has collaborated with a range of notable artists including Shenseea, Agent Sasco, Jesse Royal, Runkus, Tessellated, and Felly, with standout releases like Miss Jamaica (feat. Agent Sasco), Lonely, and The Weed Song (with Jesse Royal) highlighting his versatility and growing influence.
Beyond music, Zac has become a trusted partner for global brands, serving as the face of Hennessy Pure White’s 25th Anniversary campaign, with billboards across the Caribbean and Central America featuring his image and music. With a clear vision, expanding fanbase, and a sound that honors its Jamaican roots while connecting globally, Zac Jone$ is poised to become the island’s next cultural icon.