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You Are Not Who You Think You Are

Location

Shoreditch Town Hall (Stage)

Date & Time

June 3, 2025, 12:10 - 12:40 PM

About

Category: Culture & Creativity

Track: Marketing & Advertising

Format: Fireside chat

Primary Access

Platinum PassConference Pass3 Day Conference Pass1 Day Festival Pass

Secondary Access

Screen PassMusic Pass

Badge Access

Badge Holders

Description

LLMs and AI answer engines are generating our narratives, reshaping how information is consumed and how brands are discovered. The question is, how can brands own their narrative and ensure visibility in LLMs like ChatGPT, Perplexity and Gemini? This panel explores the emerging discipline of AEO, a new frontier in digital visibility where brands must adapt to the evolving nature of AI first web.

Speakers

JM

Jim McKelvey

Co-Founder

Block

ME

Mostafa Elbermawy

Founder & CEO

@Goodie AI

Moderator

MC

Marina Chilingaryan

Director of Social & Community

@NoGood

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