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Why Fandom's the Future of Brand Loyalty

Location

Rich Mix (Stage 1)

Date & Time

June 2, 2025, 12:50 - 1:10 PM

About

Category: Culture & Creativity

Track: Marketing & Advertising

Format: Fireside chat

Primary Access

Platinum PassConference Pass3 Day Conference Pass1 Day Festival Pass

Secondary Access

Screen PassMusic Pass

Badge Access

Badge Holders

Description

Formula E CEO Jeff Dodds and Edelman’s Suzy Socker explore how fandom drives brand loyalty—and why cultural relevance is key. Learn how turning awareness into true fan engagement can transform brands and reshape industries.

Speaker

JD

Jeff Dodds

CEO

Formula E

Moderator

SS

Suzy Socker

Managing Director, Brand

Edelman

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