Truman Brewery (Stage 2)
June 4, 2025, 11:00 - 11:25 AM
Why empathy is the single source of great design
At the heart of great design strategy is the belief that empathy drives great design. This session delves into 100 years of impactful innovation at Philips, showcasing how a customer-centric approach has shaped meaningful technologies that improve millions of lives. Discover the principles of human-centered design, where understanding people’s needs - and anticipating what they haven’t yet asked for - fuels innovation.
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