Why Creativity will Shape the Future of Business

In a world where businesses and industries are being reshaped by technology, creativity has never been more essential for growth. Join Sir John Hegarty for a dynamic conversation exploring how creativity is the engine of innovation, competitive advantage, and long-term commercial growth. Drawing on insights from The Business of Creativity and conversations with founders, this session challenges leaders to rethink creativity as a teachable and indispensable capability embedded into every decision, team, and system.