Why Creativity Needs a Seat at the Adult's Table

As creatives, we are often told to sit at the kids' table and leave the business to the adults. It's time for creatives to move upstream to better position themselves for a future that is rapidly changing and making many parts of our jobs irrelevant. David Lee, Chief Brand and Creative Officer at Squarespace has spent the last decade growing the company from a small, humble start-up into a public facing company with thousands of employees, while simultaneously transforming its creative team into one of the most awarded in-house agencies and brands in the world. In this discussion, David will walk the audience through some of the tips and lessons he has learned from spending half his career on the agency side and the other half on the brand side.