Where Ideas Really Come From

The world’s most original creators know something others don’t: true creativity comes from stillness. The iconic portrait of Queen Elizabeth II - one of the most reproduced images in modern times - didn’t come from chasing output, but from perception & quiet attention. This session goes beneath creativity as craft to ask where originality really begins. Drawing on David Lynch’s belief that great ideas emerge by diving beneath conscious thought - this panel explores how altered states of attention & instinct-led storytelling produce work with cultural impact. Not wellness. Not productivity. But the perceptual depth that makes work that hits different & is impossible to ignore.