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Was DEI a dud to begin with?

Location

Truman Brewery (Truman Brewery Stage 2)

Date & Time

June 2, 2025, 3:40 - 4:10 PM

About

Category: Culture & Creativity

Track: Marketing & Advertising

Format: Fireside chat

Description

Despite businesses spending billions on DEI every year, true change remains elusive. Why? In this session, hear how shifting the focus to men and demonstrating the financial benefits of diversity led to groundbreaking success and how rejecting conventional wisdom and embracing diversity helps businesses thrive in saturated markets.

Speaker

HR

Hannah Roberts

VP of Global Marketing

e.l.f. Beauty

Moderator

SR

Sam Rowlands

Founder and CEO

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