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Description
With over 3 billion gamers around the globe and 66% of players stating they’re more likely to engage with games that incorporate social good initiatives, the gaming industry has a unique opportunity to raise awareness and drive positive environmental impact. But how can studios launch green activations that entertain players, encourage real-world action, and support studios’ business goals? Join Mathias Gredal Nørvig, CEO of SYBO, the mobile games studio behind Subway Surfers, and Jude Ower, Chief Strategy Officer of PlanetPlay, as they discuss how games can tackle environmental challenges at a global scale via in-game activations, strategic partnerships, and more, and share actionable ways industry stakeholders can harness the power of games as a force for good.
