The business of sport is growing. Sport is fast becoming a global, diversified, and fully-fledged asset class, fuelled by investment, innovation, and the increasingly sophisticated expectations of fans.
At the same time, the platforms shaping its future are changing the game, moving well beyond traditional broadcasting. Live sport is now one part of the puzzle, embedded within broader entertainment ecosystems, blending streaming with social, interactive, and always-on fan experiences.
From global fight nights to second-screen strategies, this session explores how the future of sport is being built for a fully global and more connected audience and what that shift means for platforms and partners responding to a new set of expectations.