The GTA Effect

GTA is shaping up to be the biggest cultural drop of the decade. With a trailer that shattered records and a fandom that’s already remixing, roleplaying, and dissecting every pixel, Rockstar’s next launch, GTA 6, will influence everything from fashion and music to memes and marketing. This panel unpacks what GTA means for culture, creators, brands, and the entertainment industry and how to navigate the internet when everyone’s in Vice City.