Rich Mix (Stage 1)
June 2, 2025, 2:45 - 3:15 PM
The Art of Sports Sponsorship
With sports sponsorships on the rise, lasting impact comes from cultural partnerships—not just traditional activations. Join Born Social’s Callum McCahon with leaders from Formula E, and Guinness as they explore strategies for meaningful, community-driven sponsorships that resonate now and into 2025.
Accessibility
Live Captions