Micro-trends are dead. Thanks to explainer videos on social media, and a rejection of disposable aesthetics, the 2026 consumer has evolved into something more discerning. They no longer shop on “vibes” alone; they check the care label, they calculate price per wear, and they know that overconsumption doesn’t make them happier in the long run.
But many people still care about style. In this new era of critical thinking, how can brands build loyalty?
This session brings together the architects of fashion’s “New Standard” to discuss how brands can thrive in a climate of radical transparency. Editor of Capsule Holly Beddingfield will lead the discussion on how to build strategic durability and cultural relevance in 2026, alongside author and quality expert Andrea Cheong and Amazon Fashion UK’s Fiona Collins.