The Agency is Dead

For years, the industry has talked about "evolution," yet the fundamental agency structure remains tethered to a dying analogue era. But we have reached a breaking point. As clients demand a radical "more for less" output, the traditional holding company model is buckling under its own weight. Join Sir Martin Sorrell and Gideon Spanier as they move past the polemics to map the actual path forward. This isn't just about AI or another tech transformation—it’s about a total shift in the operating model. They will debate the transition from fragmented silos to a unified "orchestration" engine, predicting how creative survives in a world of infinite content and why the real disruption to the agency's DNA hasn't even started yet.