Canva Co-Lab (Main Room)
June 4, 2025, 12:30 - 1:30 PM
SocialMinds: Is Virality Killing Creativity?
In an era where clicks and views often take precedence over craft, this session unpacks a growing tension in the creative industry: is the pursuit of virality stifling other goals? Join Hannah Baker, CMO at SocialChain, and leading marketers as they dissect the balance between trend-driven content and long-term brand storytelling. With platforms evolving and audiences craving authenticity, expect a lively discussion on how creators and marketers achieve brand differentiation in an algorithm-led environment.