Out of Home (OOH) is one of the oldest - and most creative - media communication channels, and its relevance today is as important as ever. Its national reach and very public, real life setting combine to deliver a true broadcast medium that scores high on both impact and trust metrics - invaluable assets to brands in a world of increasingly fragmented media consumption. Social media on the other hand, whilst delivering significant impressions, continues to score low on consumer trust.
We already know that OOH has a positive effect on other media channels, and compliments social media in particular. Research has proven the crucial priming effect of OOH, ensuring those exposed will be more favourable to the brand’s same campaign on social. The use of influencers and content creators can supercharge engagement and reach even further.
Enter Ocean Creator: a brand new turnkey solution from Ocean Outdoor and Creator by Infinitum. By combining the power of premium OOH and content creators, Ocean Creator offers a credible and trustworthy way for brands to deliver an impactful creative execution to a mass audience.
In this roundtable, Ocean is joined by creative production agency The Berry and a creator guest speaker for a discussion on the 'perfect partners' of OOH and social, as well as a wider debate on future possibilities for the Creator economy.