Revising in Perpetuity

What happens when a brand wants to turn a broadcast ad with a star athlete into an endless stream of AI-generated sequels? In this mock negotiation, four legal experts step into character: the athlete, the athlete’s lawyer, the brand’s CMO, and the brand’s General Counsel. They’ll clash over rights and compensation in a deal where synthetic likeness meets sports celebrity. The deal will unfold in real time, and the audience will learn about the intersection of AI innovation and NIL (name, image, and likeness) rights and how the future of marketing is being reshaped by companies and talent.