Rapha: Building the world's largest cycling club

Long before run clubs officially became "a thing" the RCC was founded, building emotional connections and a community of >16,000 club members around the world. The brand hosts upwards of 4,000 bike rides each year, riding more than 3 million miles with its members. Countless sport and fashion brands have tried to adopt the Rapha playbook, but how do you sustain and grow a community for the long run? And what does the future look like for Rapha?