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Purpose Marketing - What Next?

Location

Shoreditch Town Hall (Stage)

Date & Time

June 2, 2025, 1:30 - 2:00 PM

About

Category: Culture & Creativity

Track: Marketing & Advertising

Format: Panel

Primary Access

Platinum PassConference Pass3 Day Conference Pass1 Day Festival Pass

Secondary Access

Screen PassMusic Pass

Badge Access

Badge Holders

Description

In a world saturated with purpose-driven messaging, how can brands make a genuine impact? Join The Upside for a conversation with Amy Brown (Head of Creative Strategy, at Google) and Ashley Czarnowski (Global Head of Purpose Marketing at adidas) as they unpack the evolution of brand purpose. Hear their perspectives on creating meaningful change through products, programmes, and marketing, and learn how to confidently build for inclusivity and sustainability without succumbing to ’woke-washing’.

Speakers

AB

Amy Brown

Head of Creative Strategy

Google

SW

Steven Watson

Global Head of Brand & Content

Airwallex

Moderator

IM

Iona Morton

Principal Strategist

The Upside

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