Rich Mix (Stage 1)
June 2, 2025, 4:30 - 5:10 PM
Power moves: Female athletes changing the game
Women’s sport is now a major commercial force, with growing audiences and brand opportunities. This panel explores how athlete partnerships are evolving beyond visibility into authentic, high-impact collaborations that boost ROI, drive cultural relevance, and help reshape the sports industry for the better.
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Live Captions