Nature Needs a Publicist: How Design, Content, Experience and Culture can Elevate Nature's Story

Most events remain one-night spectacles. This session presents events as ecosystems, living networks of people, resources, and stories delivering net-positive impact on culture, community, and planet. In the realm of “business with conscience” and culture-shaping ideas, INCA Productions, Sunshine and THE NAT unpack purpose-led creativity rewiring capital, care, and culture flows, offering distinctive, material insight for rethinking events.

Anchored in THE NAT Gala, where Harrison Ford, Jane Fonda, Billie Eilish, and Indigenous leaders gathered under NYC saplings later replanted, the speakers reveal immersive soundscapes, Indigenous storytelling, and regenerative design as behaviour-change tools.

Case Study: Millions raised for restoration via Conservation International (high-impact initiatives). 287M+ media impressions ($1.36M ad value: Forbes, The Times, Harper's Bazaar, WSJ, Vogue Business). 8.2M+ social reach via Billie Eilish, Jane Fonda, Stella McCartney. 300 global leaders from finance, fashion, entertainment, conservation drove cross-sector dialogue. Circular design, sustainable cuisine, Indigenous leadership ensured authenticity, de-risking climate investment.

Who is this for? CMOs, brand/experiential leads, cultural programmers, philanthropy/ESG heads, agency creatives knowing “business as usual” events fall short. Learn how awards, launches, galas, programmes become ecosystems nurturing culture, advocacy, balancing integrity and ambition.