Music Groupchat: Media's Role in Spotlighting Underground Scenes

The media's hand in surfacing underground sound before the algorithms catch up.

Groupchats are dynamic, fast-paced group discussions that bring industry leaders and festival delegates together for open, honest conversation about where the music industry is headed. 

Each Groupchat features:

• Three industry Leads, each hosting an informal table of around seven delegates

• Across three 20-minute rotations, participants move between tables, ensuring direct engagement with every Lead within the hour.

• The format prioritises candid discussion, practical insight and peer-to-peer exchange.