Music Groupchat: Media's Role in Spotlighting Underground Scenes

Shoreditch Town Hall (Music Group Chats)

June 4, 2026, 3:40 - 4:40 PM

Music Groupchat: Media's Role in Spotlighting Underground Scenes

The media's hand in surfacing underground sound before the algorithms catch up.

Groupchats are dynamic, fast-paced group discussions that bring industry leaders and festival delegates together for open, honest conversation about where the music industry is headed. 

Each Groupchat features:

  • Three industry Leads, each hosting an informal table of around seven delegates

  • Across three 20-minute rotations, participants move between tables, ensuring direct engagement with every Lead within the hour.

  • The format prioritises candid discussion, practical insight and peer-to-peer exchange.