Murdoch Mysteries: Always On - Building TV fandom that outlasts the screen

As distribution becomes harder to pin down and hits die young, TV IP is increasingly treated as an always-on framework rather than a season-to-season event. This panel explores how one long-running series continues to draw audiences through a rewatch podcast, social storytelling, IRL experiences, stunt casting that turns surprise appearances into lasting returns, curriculum tie-ins, and Roblox-style worlds that turn passive viewers into active participants. When audiences come from different places, platforms, and often years apart, what keeps them watching the show? We’ll hear from some of TV's leading world builders (and Jason Mewes, one very unexpected superfan) on how they approach production, distribution, and fandom to keep the series relevant and growing nearly 350 episodes after the original pitch.