Moral Ambition: A Wake-Up Call

Bike Shed Moto Co

June 3, 2026, 9:00 - 9:45 AM

Moral Ambition: A Wake-Up Call

The School of Moral Ambition was built on a simple and uncomfortable premise: the world has no shortage of ambitious people, it has a shortage of ambitious people working on the right things. Co-founder Harald Dunnink and bestselling historian Rutger Bregman make the case that creativity, technology and design are most powerful when they're pointed at something worth doing.

A frank opener for a day that takes that question seriously.

Presented by Dutch Digital Design

● Welcome by  Suzanne Visser Chairwoman Dutch Digital Design

● Harald Dunnink, co-founder The School of Moral Ambition

● Rutger Bregman (by video)