Memes Are Money: Rewiring the Fandom Economy with Gen Alpha

What do Dogecoin, Italian Brainrot, and Skibidi Toilet have in common? They're all billion-dollar brands that started out as memes. The media industry is still wrestling with the implications - but Gen Alpha are way ahead of them. The new attention economy is being forged by community-owned brands that propagate through memes, social video, and UGC gaming.

Hew Moran (8m+ YouTuber aka 'the internet's sharpest meme mind') and Nick Walters (Strategist at Gen Alpha marketing specialist SuperAwesome) dive deep into a swamp of s**tposts, sneaker-clad sharks, and skibidi slop, emerging with insights on the future of digital media.