MANORS: Gaming the Algorithm to Bring an Old-School Sport to a New Generation

Golf has long been dominated by a few key brands with little incentive to shake things up. MANORS believed the game had more to offer. To grow its appeal and bring the new generation of golfers on board, the brand’s strategic output set out to beat the algorithm and showcase golf apparel in a new light. In this session, MANORS Co-Founder Luke Davies joins the makers of their ground-breaking “No Thanks, I’ll Walk” campaign at Stink to unpack their approach. From concept to impact, learn about intentional community growth and changing people’s perception with disruptive marketing.