The industry has reached a "shift change" where technology is finally capable of replacing manual legacy craft at enterprise scale. But while the industry remains stuck in theoretical hype, the world’s most ambitious brands are already moving beyond experimentation to technical orchestration. This session brings together the architects of the AI economy to discuss the collapse of the traditional marketing supply chain to explore how the best of one model is resolving enterprise complexity. From the 65% efficiency gains seen in content production to the 70% faster turnarounds in AI-native systems, we go inside the data and the code to reveal the new economic standard of brand building. In this market, you are either orchestrating the future in real-time, or you are becoming history.
Shoreditch Town Hall (Assembly Hall)
June 3, 2026, 1:50 - 2:15 PM