LDN LAB: Platinum Only Access

Step into Protein Studios—a striking industrial space at the heart of the SXSW London campus—for an unprecedented exploration of past, present, and future frontiers where arts, technology, and physical space converge.

LDN LAB marks SXSW's European debut of this groundbreaking series, featuring four thematically aligned projects by pioneering artists who challenge the boundaries of creative expression:

Experience Andy Warhol's landmark immersive films from "The Exploding Plastic Inevitable" club show, witness Beeple's UK debut of "The Tree of Knowledge"—a generative sculpture examining nature and sustainability through a technological lens—and engage with Holly Herndon & Mat Dryhurst's vision for collaborative artmaking in the AI age through their interactive installation "The Call." Artistic Director of the Serpentine and art world polymath Hans Ulrich Obrist interviews Marina Abramović and her AI alias in The Conversation, in collaboration with The Glitch Collective.

SX LDN LAB embodies the spirit of convergence that defines SXSW - innovation, artistic vision, and technological advancement.

Curated by Alex Poots and produced by North Star Studio.

Public Access Notice: We stop admitting new visitors 30 minutes before we close for the day. Thanks for planning ahead!