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How to think like a Behavioural Scientist

Location

Christ Church Spitalfields (Christ Church Spitalfields)

Date & Time

June 3, 2025, 4:40 - 5:10 PM

About

Category: Culture & Creativity

Track: Marketing & Advertising

Format: Presentation

Primary Access

Platinum PassConference Pass3 Day Conference Pass

Secondary Access

Screen PassMusic Pass

Badge Access

Badge Holders

Description

What happens when you collide the world’s biggest behavioural science business with the world's most creative agency? In this keynote, Ogilvy UK’s head of behavioural science will share his top 7 fundamental lessons on how brand marketing can achieve the ultimate goal - changing consumer behaviour. Drawn from over 1000 behaviour change projects Dan’s insights will use specifics on how campaigns were successful in changing behaviours from cleaning habits in Beijing, driving new habitual behaviours in tech and making it socially acceptable ordering non-alcoholic drinks in bars and pubs to making easier for men to step in when they see misogyny and getting patients to take their medication.

Speaker

DB

Dan Bennett

Senior Partner & Lead of Behavioural Science

Ogilvy

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