Rich Mix (Stage 1)

June 2, 2025, 3:45 - 4:30 PM

How to Activate in Women's Sport

The Lionesses’ Euros 2022 win sparked £81m in economic activity, with women’s sports continuing to reshape the industry. Yet challenges remain. Join leaders from rugby, football, and brand strategy as they explore the commercial rise of female athletes, the fight for equality, and how brands are driving change in women’s sport.

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