The Lionesses’ historic Euros 2022 win and record-breaking attendance drove £81m in economic activity, with the Women’s Rugby World Cup set to have a similar impact this summer. Coupled with effects of stars like Simone Biles and Ilona Maher, the rise of female athletes is reshaping sports and brand partnerships. Yet challenges remain. Join Poppy Cleall (7x Grand Slam Rugby Champion), Jenny Mitton (Women’s Sport Lead at M&C Saatchi Sport and Entertainment), Amber Wildgust (Head of Women & Girls at Nottingham Forest FC) and Darcy Young (Contested Founder) as they explore the future of equality and growing commercial impact of women’s sports. Discover how brands are harnessing the influence of female athletes, persisting earnings gap challenges, and innovative platforms driving change.
