How Disruptors Became New Leaders

All start-ups strive to disrupt their respective industries, but ultimately only a few actually cross over and shape the mainstream. So what determines which companies will rise to the top? One thing these disruptors have in common is a strong and authentic brand.

What can we learn from some of the biggest disruptor brands in recent years? Naomi Walkland, CMO of Motorway; Lucky Saint Founder Luke Boase; and AJ Coyne, VP of Marketing for Monzo, invite the audience behind the curtain of their iconic brands, moderated by Neil Barrie, Co-Founder & Global CEO of TwentyFirstCenturyBrand.