Rich Mix (Stage 1)
June 2, 2025, 12:15 - 12:50 PM
Footballers as a Brand
This session explores why footballers must see themselves as brands—with earning power beyond the pitch. From AI and data to untapped tech opportunities, even non-superstars can build lasting value. With Project Red Card’s 400-player lawsuit against the Premier League, the panel will examine how data access could reshape footballers’ futures.
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