Rich Mix (Stage 2)
June 3, 2025, 10:45 - 11:20 AM
Entertain or Die: How Minecraft is becoming a modern Media Mogul
In an age where traditional advertising falters and audience attention is fragmented, a new breed of brand leaders is emerging. Minecraft is one of those modern media moguls transforming their brand into dynamic content powerhouses, epitomised by their box office smash movie released earlier this year. By leveraging creator-driven storytelling, embracing transmedia narratives, and building internet-first content studios, they're not just capturing attention but bottling it up and drinking it by the litre.