Elaine works at the intersection of storytelling and emerging technology across film, immersive and games. Most recently she was Business Development Lead for Europe at AMAZE, pioneering K-Pop VR concert experiences featuring ENHYPEN, ATEEZ and TOMORROW X TOGETHER. Previously at ByteDance (PICO XR) and HTC VIVE, she led content partnerships and commercial licensing for XR interactive formats and games. Her film credits include programming Short Films for BFI London Film Festival (2016-2022) and roles at Sheffield DocFest and London Short Film Festival. She is a BAFTA voting member for Film and Games and served on the 2026 BAFTA Live Action Short Film Jury. She is currently researching AI Filmmaking and curating its positioning alongside traditional filmmaking.
Information for mentees:
- In order to book a session with one of our mentors, please download the SXSW London app.
- Please arrive 5 minutes early to check in for your mentor session. Late arrivals (anyone not present at the start of their booked session) may lose their slot to a walk-up attendee.
- If a session is fully booked, you’re welcome to try as a walk-up in case a booked attendee doesn’t attend.
- We would recommend preparing a brief introduction about yourself, along with any specific questions or areas you’d like guidance on from your mentor.
