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Effortless Iconicity - A Need For Consistency and Reinvention To Achieve Timelessness

Location

Rich Mix (Rich Mix Stage 2)

Date & Time

June 3, 2025, 10:15 - 10:45 AM

About

Category: Culture & CreativityBusiness & Leadership

Track: FashionCommerce

Format: Fireside chat

Description

This fireside chat will dive into the art and science of building enduring brands, exploring the delicate balance between honouring heritage and embracing innovation. Lorenzo Moretti, President EMEA at Champion, and Anant Sharma, CEO & Founder of Matter Of Form, will dissect the key ingredients of iconicity, including timeless design principles, a deep understanding of human psychology, and the ability to forge lasting emotional connections with consumers. They'll use Champion's EMEA rebrand and repositioning as a real-world case study, examining how the brand navigates the interplay of heritage, innovation, and style to maintain its iconic status.

Speaker

LM

Lorenzo Moretti

President EMEA

Champion

Moderator

AS

Anant Sharma

Founder & CEO

Matter Of Form

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