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Developing Iconic Brands: Remaining Relevant in a Crowded Market

Location

Shoreditch Electric (Shoreditch Electric Stage)

Date & Time

June 5, 2025, 12:45 - 1:15 PM

About

Category: Culture & Creativity

Track: Visual Arts

Format: Presentation

Description

Kim Nyström and Claire Houghton-Price explore how brands and artists can remain culturally relevant while reaching new global audiences. With a focus on immersive, emotionally-driven experiences, they reveal how Pophouse redefines iconic music legacies - spanning Avicii, Swedish House Mafia, Cyndi Lauper, and KISS - through bold storytelling, community-building, and cutting-edge innovation. From acquiring legendary catalogues to launching groundbreaking projects like the upcoming KISS Avatar show in Las Vegas, Kim and Claire offer a behind-the-scenes look at how they blend creativity and technology to entertain new generations of fans for years to come.

Speakers

KN

Kim Nyström

Brand and Marketing Director

Pophouse Entertainment

CH

Claire Houghton-Price

Development Director & Producer

Pophouse Entertainment

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