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Cultural Capital: How Female Athletes Are Building New Fandoms and What Brands Can Learn

Location

Rich Mix (Stage 1)

Date & Time

June 2, 2025, 2:05 - 2:45 PM

About

Category: Culture & Creativity

Track: Sport

Format: Panel

Primary Access

Platinum PassConference Pass3 Day Conference Pass1 Day Festival Pass

Secondary Access

Screen PassMusic Pass

Badge Access

Badge Holders

Speakers

CB

Cherry Beagles

Founder

The 400 Club

TT

Tom Thirwall

CEO & CO-FOUNDER

COPA90

MM

Mario Malave

Co-CEO & Co-Founder

Mercury/13

LB

Liselotte Bierhoff

EMEA Sports Marketing Sr Director Womens

Nike

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