Creativity as an Engine of Growth

Creativity is a powerful catalyst for urban growth. This session explores how culture, design and the Creative Industries shape places that attract people, ideas and investment. The panel examines what makes a district magnetic, how creative ecosystems generate economic and social value, and why London’s Growth Plan places such weight on the experiential economy. Drawing on lessons from Earls Court, the discussion considers how to nurture conditions in which creativity thrives and how these approaches can inform future development strategy across the capital and beyond.