Ever encountered that delightful moment in a digital product that made you smile? These aren't happy accidents—they're carefully orchestrated touchpoints where brand and product design converge to create magic. In this panel discussion moderated by Rachel Gogel, design leaders Liz Gilmore (Dropbox), Everett Katigbak (Anthropic), and Heather Phillips (Slack) will unveil the strategies and organizational structures that enable seamless brand integration within digital products. They'll explore innovative team models that bridge brand and product, frameworks for scaling brand expression across product ecosystems, and the evolution of design systems to support consistent brand expression. Perfect for design leaders, product managers, and brand strategists, this session offers actionable approaches to transform routine interactions into meaningful, memorable brand experiences that delight users.