In a world where anyone can generate images, music, film, copy, or code in seconds, technology is no longer the differentiator. Culture is. Taste is. Human perspective is.
Manon Dave - Head of Future World Design at BBC R&D, creative technologist, songwriter, and product leader behind the generative AI systems embedded in millions of Mercedes-AMG vehicles, explores why the future belongs not to the companies with the biggest models, but to the people with the strongest point of view.
Drawing on two decades across music, storytelling, broadcast media, and AI, Manon argues that culture has always been built at the edges: by niche communities, underrepresented voices, and creators shaping what the mainstream adopts next.
Manon makes the case that the more powerful AI becomes, the more priceless the human experience wielding it