Rich Mix (Stage 1)

June 5, 2025, 3:20 - 4:00 PM

Campaigns for Kids

Explore how brands connect with younger generations through purpose-driven cultural marketing. This panel covers best practices for creating impactful campaigns, leveraging gaming and music beyond one-off activations, and building brand loyalty even with younger audiences. Learn why Roblox or Fortnite may not always be the best entry points into gaming.

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Campaigns for Kids | SXSW London 2025 Sessions